This shampoo is a clarifying shampoo suitable for all hair types and supposedly gentle enough for everyday use. It “promotes shiny, healthy, clean hair” using “organic Argan Oil, Argan Stem Cells + CoQ10 help support hair keratin and strengthen the follicle connection”. In addition, “organic Avocado Oil provides vitamin B12 and moisture while lemongrass cleanses and clarifies”. It is color safe, vegan, gluten free, sulfate free, paraben free, phthalate free, and cruelty free.
Organic Euterpe oleracea (Acai) Berry, Organic Rubus fruticosus (Blackberry), Organic Rosa canina (Rosehips),Organic Punica granatum (Pomegranate),Organic Fair Trade Certified™ Rooibos,Organic Aloe Barbadensis Vera Leaf Juice, Sodium Lauroyl Methyl Isethionate (from Coconut), 100% Naturally-derived Betaine (from Sugar Beets), Vegetable Glycerin, Sodium Methyl Cocoyl Taurate (from Coconut + Amino Acids), Sodium Cocoyl Glutamate (from Coconut + Amino Acids), Cocoglucosides Hydroxypropyltrimonium Chloride (Sugar Conditioner), Sodium Levulinate (from Corn), Guar Hydroxypropyltrimonium Chloride (Guar gum conditioner), Potassium Sorbate (food grade preservative), Organic Argania Spinosa (Argan) Oil, Organic Fair-Trade Certified™ Olea Europea (Olive) Oil, D-Alpha Tocopherol Acetate (vitamin E), Ubiquinone (CoQ10), Argania spinosa (Argan) Stem Cells, Organic Persea americana (Avocado) oil, Cymbopogon Schoenanthus (Lemongrass), Lavendula Dentata (French Lavender), Evernia Prunastri (Oakmoss), & Rosmarinus Officinalis (Rosemary) Essential Oils
I love love love this shampoo, it might even have pushed my beloved Body Shop Rainforest Shampoo (review here) out of its spot as my #1 favorite shampoo of all time. It does a fantastic job of cleaning my fairly oily roots without stripping my hair, especially my dry ends, of their moisture. It smells fantastic, light and citrus-y- I assume that’s the lemongrass. The smell is very fresh and invigorating, although does not remain in the hair long after washing. What really pushes this shampoo above my Body Shop darling is how easy it lathers. That was the one complaint with my Body Shop one- like some sulfate shampoos it didn’t lather terribly easily. This shampoo is also sulfate-free, but somehow it still lathers like it has its sulfates. I’m not sure how they did it, but I love it.
The real test for me for shampoos is how long I can go with my hair looking relatively clean. With normal shampoos, I can go around 24 hours before my hair starts to look nasty. With this one, if I don’t do anything like get a bit sweaty, I can go around a day and a half. This is pretty amazing for me.
My hair is shiny and healthy-looking, but it could also be my conditioner. In any case, this shampoo is not taking anything away- if it helps as well, that’s great. But really what I’m looking for in shampoos is their cleansing ability, and here Acure has knocked it out of the park.
I’m not sure exactly how this shampoo performs on really dry hair, but it didn’t dry out my semi-dry ends which is a good sign. However, I’m not sure how much use a person with really dry hair would have with a clarifying shampoo, so this may not be an issue. Maybe for product build-up?
I would highly recommend this product to most everyone, except for maybe the afore-mentioned super-dry haired people. Not that I think this product would damage your hair, but that it might just not be what you’re looking for. If you have normal to oily hair, though, this is a lifesaver.