Picture found at Walgreens.com
$2.99/ 0.057 fl. oz (1.7 mL)
This eyeliner is described as being “Lightweight, Long Wearing, Smudge-Proof Color that Lines & Defines Eyes”, “From Novice to Pro; Easy To Use, Tapered Brush Applicator”, and having “Smooth Application”.
Water (Aqua), Propylene Glycol, Acrylates Copolymer, XanthanGum, Cellulose, Hectorite, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Mica.+/- May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI77499), Red 40 (CI 16035), Blue 1 (CI 42090), Carmine (CI 75470), Ultramarines(CI 77007), Black 2 (CI 77266), Chromium Oxide Greens (CI 77288), ManganeseViolet (CI 77742)..
This product is a black liquid liner with a shiny, vinyl-like finish. It is housed in a long tube with a very fine brush applicator. The applicator is slightly tapered.
I found that about half of the claims associated with the product are accurate. This is a pigmented, very black liquid liner that provides smudgeproof wear for the whole day. The brush is so fine that you can get really thin lines and really sharp points. However, it is not at all easy to use. Because it is a brush tip and not very tapered, it is really easy to make mistakes. So I would definitely NOT recommend this for novice eyeliner-wearers as the blurb suggests. Because it is a brush/inkwell type design instead of a pen, if I draw into the roots of the lashes I get my lashes coated with the product. I can work around this, I just gently run makeup remover over my lashes, but I can see this being a problem for inexperienced makeup wearers. If you are already boss at doing liquid liner and have trouble finding a product that allows you to draw fine enough lines or points, this is definitely check this out though.
Another thing is the consistency of the product. It has a very strange consistency when it dries; the product binds together. This makes it really resistant to running or smudging (I’ve taken showers with this on and have come out with my liner intact), however, if you rub it it balls up and rubs off completely without much hassle. This only happens with liner on my eyelids, not swatches on my hands, leading me to believe that water or oil breaks down bonds between the skin and the product. This makes the product really easy and not at all messy to remove when you actually want it to, which is great. Thankfully I think the gentle rubbing is key; I have quite oily lids and haven’t had this peel off of its own accord throughout the day (unless I accidentally rubbed my eyes) even without wearing primer underneath. It never rubbed off my hand without water. So if you have super oily eyelids, I would suggest putting a bit of primer under your eye makeup; for drier lids this should work fantastically.
The finish is a bit strange, being slightly shiny- if you are familiar with the L’Oreal vinyl finish liner (I don’t know the exact name), I think this is similar if memory serves correctly. I can’t exactly say for sure if this is an exact dupe because I only have used my friend’s about 4 years ago, but I think if you like that one this one could be a good replacement. It’s also significantly cheaper!
Overall, I think this is a really good product if you are really good at doing liquid liner and like the vinyl look. It has great wear, yet is easy to remove when you want it off; it is super black and can draw really fine lines. And for $2.99 you can hardly beat it! I would be interested in seeing if Jordana INCOLOR Fabuliner has the same performance as this liner in terms of formula, but with a little bit easier application.