Review: Alaffia Beautiful Curls Wavy to Curly Curl Enhancing Shea Butter Shampoo

12 fl oz.- $12

(I believe I bought mine at either Whole Foods or Central Market, for all those in Houston- I don’t remember it being $12 though, more like $8)

http://www.beautifulcurls.com/store/pc/viewPrd.asp?idproduct=9&idcategory=3

Found on Alaffia Beautiful Curls website

This sulfate-free, paraben-free, gluten-free, vegan, biodegradable and certified Fair Trade shampoo is supposed to ‘gently clean the hair and scalp without stripping it of its natural oils’. Shea butter and coconut oil “provide unparalleled moisture to enhance and retain waves and large curls”. “Chamomile extract soothes and calms the scalp and enhances natural highlights. Yarrow extracts help normalize scalp oil production. Natural minerals and vitamins soften hair and reduce frizz.”

Ingredients:

Chamomile (Matricaria recutita) Extract (aqueous), Yarrow (Achilleamillefolium) Extract (aqueous), Certified Fair Trade Saponified Shea Butter* (Butyrospermum parkii) and Certified Fair Trade Virgin Coconut Oil* (Cocos nucifera), Decyl Polyglucose, Cocamidolpropyl Betaine, Magnesium Sulfate, Coconut Oil (and) Prunus armeniaca (Apricot) Fruit Extract (and) Ylang Ylang Flower Extract

* Certified Fair Trade by IMO 

I commend Alaffia on their commitment to the environment and the under-represented communities of the world; I condemn them for making a terrible shampoo. I really tried to like this shampoo, I really did. I loved the idea and the social responsibility behind the product, but it was really really horrible to use.

First off, the product is very runny. This makes application fairly difficult, and means that you waste a lot more product too. But it’s not something I can’t work with if the product is worth it. It wasn’t. Just out of the shower, the product left my hair feeling  very strange- like it had left a soapy deposit, squeaky is the only word I can think of to describe it. Not to mention unbelievably tangled. Then finally, the final test: how your hair feels after drying. The result? Oily at the top (Yarrow extract- dude, get your act together), frizzy at the bottom (um, “natural minerals and vitamins”?), and hooray hooray, the soapy deposit stuck around! Needless to say, this did nothing for my curls.

I think this company is really doing some good in the world, and I could conceivably pay $12 for a GOOD shampoo, but honestly this is ridiculous.

Rating: F-

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