Changes to the Safe List

I have received some information about developments in the world of cruelty-free products, thank you to those commenters.

Brands Removed:





In the cases of Rimmel and Stila, the wording of the statements include “when required by law” or some variation on that sentiment. Christine from Phyrra tweeted Stila to discover the change (see here), indicating they might use third-party testing. Please note: they still display a cruelty-free badge on their site. Rimmel now has a new policy as well, listed on their site. Though their site does not acknowledge that they sell in China, the “when required by law” implies that they do (see here). Both companies do not show up on either PETA’s do or don’t test list.

Other brands have been removed because they were identified as unsafe by PETA


Status of Parent Company Changed

NYX has been purchased by L’Oreal, but is still supported by PETA so is remaining on the list with the necessary denotation.

Tarte has been purchased by Kose, a Japanese conglomerate that also sells in China, but is still supported by PETA. Tarte itself does not seem to be expanding out of the US and Canada, so the individual brand’s status should not change.


Brands Added

Joan Collins Beauty

Pink’s Boutique



I was informed that Laura Mercier tests on animals. However, when I looked into it I could find no indication that this was the case. The FAQ on the site  (as of 13th September 2014) is about as unambiguous as you can get (see here). Their site does not list China among its international locations. does not carry their products, even though the American Sephora does. Paula’s Choice lists them under their “Don’t Test” list (see here). The PETA does not list them on either list, but I believe they never listed them so it’s not as if the brand has been removed from the list. Gurwitch’s (owner of Laura Mercier) other brand, ReVive, has identical results. Perhaps the evidence is out there, but I am not finding it. If someone has up-to-date proof just pop me a comment 🙂