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Review: Jordana Cat Eye Liner (01 Black Leather)

Picture found at Walgreens.com

$2.99/ 0.057 fl. oz (1.7 mL)

http://www.jordanacosmetics.com/p-173-cat-eye-liner.aspx

This eyeliner is described as being “Lightweight, Long Wearing, Smudge-Proof Color that Lines & Defines Eyes”, “From Novice to Pro; Easy To Use, Tapered Brush Applicator”, and having “Smooth Application”.

Ingredients:

Water (Aqua), Propylene Glycol, Acrylates Copolymer, XanthanGum, Cellulose, Hectorite, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Mica.+/- May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI77499), Red 40 (CI 16035), Blue 1 (CI 42090), Carmine (CI 75470), Ultramarines(CI 77007), Black 2 (CI 77266), Chromium Oxide Greens (CI 77288), ManganeseViolet (CI 77742)..
This product is a black liquid liner with a shiny, vinyl-like finish. It is housed in a long tube with a very fine brush applicator. The applicator is slightly tapered.
Jordana Cat Eye Liner (01 Black Leather) Swatch IMG_1266
I found that about half of the claims associated with the product are accurate. This is a pigmented, very black liquid liner that provides smudgeproof wear for the whole day. The brush is so fine that you can get really thin lines and really sharp points. However, it is not at all easy to use. Because it is a brush tip and not very tapered, it is really easy to make mistakes. So I would definitely NOT recommend this for novice eyeliner-wearers as the blurb suggests. Because it is a brush/inkwell type design instead of a pen, if I draw into the roots of the lashes I get my lashes coated with the product. I can work around this, I just gently run makeup remover over my lashes, but I can see this being a problem for inexperienced makeup wearers. If you are already boss at doing liquid liner and have trouble finding a product that allows you to draw fine enough lines or points, this is definitely check this out though.
Another thing is the consistency of the product. It has a very strange consistency when it dries; the product binds together. This makes it really resistant to running or smudging (I’ve taken showers with this on and have come out with my liner intact), however, if you rub it it balls up and rubs off completely without much hassle. This only happens with liner on my eyelids, not swatches on my hands, leading me to believe that water or oil breaks down bonds between the skin and the product. This makes the product really easy and not at all messy to remove when you actually want it to, which is great. Thankfully I think the gentle rubbing is key; I have quite oily lids and haven’t had this peel off of its own accord throughout the day (unless I accidentally rubbed my eyes) even without wearing primer underneath. It never rubbed off my hand without water. So if you have super oily eyelids, I would suggest putting a bit of primer under your eye makeup; for drier lids this should work fantastically.
The finish is a bit strange, being slightly shiny- if you are familiar with the L’Oreal vinyl finish liner (I don’t know the exact name), I think this is similar if memory serves correctly. I can’t exactly say for sure if this is an exact dupe because I only have used my friend’s about 4 years ago, but I think if you like that one this one could be a good replacement. It’s also significantly cheaper!
Overall, I think this is a really good product if you are really good at doing liquid liner and like the vinyl look. It has great wear, yet is easy to remove when you want it off; it is super black and can draw really fine lines. And for $2.99 you can hardly beat it! I would be interested in seeing if Jordana INCOLOR Fabuliner has the same performance as this liner in terms of formula, but with a little bit easier application.
Rating: A-

So Urban Decay Won’t Be in China After All…

According to a recent press release that I found on Temptalia.com (see press release here), Urban Decay has decided not to sell to the Chinese market and therefore open themselves up to the possibility that they’re products may at some point be tested on animals by the Chinese government before release onto the market. The reason Urban Decay gave for its sudden change of heart was that they felt that they really could not honor their “core principles” if they were to sell to a Chinese market. I’m sure this will be fantastic news to those of you who did not feel they could support the brand whilst they sold in China!

To see my earlier post on the deal with China, click here.

What To Do About China

**UPDATE** Urban Decay has decided to pull out of the Chinese market, see post here.

So as you may know, the cruelty-free world has had some controversial news: some highly respected cruelty-free companies such as Estee Lauder (owners of many brands, including MAC and Bobbi Brown) and Urban Decay are expanding into China. “So what?” you ask. Chinese law allows the government to test products going onto the market without the knowledge of the companies, according to Urban Decay’s press statement. And yeah, those would be animals they would be testing on. This has pretty much pissed off a bunch of people that supported the brands because they were cruelty-free. I don’t really like the fact that these products in China may have been tested on animals at some point (Urban Decay still does not test on animals themselves, but by expanding into the Chinese market they open themselves up to the risk), but I also see this as a good opportunity, as does Urban Decay. As I have said before, I do not want my money being used to test on animals. However, I do want my money to go for making a change in the way things are run. Apparently the Chinese market is a very closed market, so the only way to change the policies regarding animal testing would be from within. From what I have heard, it seems like Chinese consumers really don’t think about it at all, there is very little awareness of the horrible things that are done in the name of beauty. I am willing to support these companies expanding into China if they will try to promote cruelty-free testing methods to the Chinese government. And according to their press statement, that is exactly what they plan to do. OK, so Urban Decay is going to try to work some changes, but is Estee Lauder? I have not found a statement regarding promoting change in China in particular (it may exist, though, I just haven’t come across it), but in the FAQ section of their website where they state their policy regarding animal testing, they do stress the point that they work hard to promote alternative testing methods. There really cannot be enough promotion out there, so if a company is doing their fair share, I am not going to boycott them and endanger their campaigns.

And China is already starting to change. PETA sent out a press release that stated that the Chinese government is in the last stages of approving their first-ever non-animal test for cosmetic ingredients, and are working with scientists from the Institute of In-Vitro Sciences, a program which PETA supports. Whether this step has anything to do with Urban Decay or Estee Lauder is hard to say, but nevertheless it is still great. If nothing else, this is a brilliant stepping stone for the companies to use to jump-start their campaigns.

I, for one, am willing to continue to support these companies, but you may not. It is your decision to make, and I am not going to push anything on you, I merely ask for you to do your research before you condemn anyone. For those that have decided to revoke support of these companies, in my list of non-animal-testing companies, I have specially marked out all the brands who have expanded into China, or are owned by a company expanding into China. Where possible, I will suggest alternatives from brands who have not expanded into China, so no matter what your beliefs on the subject, you can still look and feel fabulous.

PETA Press Release:

http://www.peta.org/mediacenter/news-releases/China-Poised-to-Accept-First-Ever-Non-Animal-Test-Method-for-Cosmetics.aspx

Urban Decay Press Statement (found on Temptalia.com)

http://www.temptalia.com/urban-decay-press-statement-animal-testing-and-china

Urban Decay Chinese Expansion Q&A (also on Temptalia)

http://www.temptalia.com/qa-with-urban-decay-a-follow-up-on-animal-testing-and-entry-into-china

Estee Lauder Animal Testing Policy

http://www.esteelauder.co.uk/cms/customer_service/faqs.tmpl#companytest