Boots: £9.49 Bourjois describes this mascara as an extra-black volumizing mascara (surprise, surprise) that lasts up to 16 hours and is good for the eyes. It should be safe for contact-wearers and people with sensitive eyes, although I am neither so could not tell you.
The wand is plastic, with tiny bristles and a spiky ball bit on the end, a la Benefit They’re Real. The brush does coat every lash, and even catches the little tiny lashes on the inner corners. I am pleased to say that not only is this mascara volumizing, it is lengthening as well. The problem is, that the mascara is very fickle. When applied properly, it makes my lashes look absolutely stunning. Applied badly… well, my lashes turn into Clump City. However, I have found that instead of using the traditional wiggling-the-wand-at-the-roots-and-pulling-up method, it is much more effective to slowly roll the wand away from my face while pulling up. It takes a little practice to master the technique, but I promise that you will be rewarded once you do. The only other thing that I don’t like about the wand and application is that the wand tends to come out of the tube with far more product than is necessary, and I normally have to spend like a minute wiping away the excess product.
The two things that you cannot possibly fault the mascara for are blackness and wear time. The mascara is really black, and seriously lasts forever. The mascara definitely reaches 16 hours looking perfect, and after that the lashes start to droop, but do look better than naked lashes. I have seriously slept in this mascara, and the next morning the mascara was still there, looking just as tired as me. It hadn’t smudged or flaked at all, though. This wear time does make it a little difficult to get off, but it’s honestly not that bad. The consistency is quite odd. It is a drier mascara, and is not really creamy. It almost separates into clumps in the tube. I make it sound really bad, but it isn’t really. I just don’t know how to describe it. It doesn’t cause flaking, the only real impacts that it has are on clumping (which can be avoided using the application technique I mentioned), and when the mascara is taken off , it doesn’t melt off the lashes like other mascaras do, it comes off in little clumpy bits. Not a huge problem. The packaging for this, though, is pretty awesome. The curved handle fits nicely into my hand, allowing for more control over the wand. This is especially good considering that the special rolling technique is required to achieve optimal results. There is also the fact that the tube is a shocking, unapologetic hot pink. I’m not entirely sure if it’s actually good for your eyes at all, but it does have beeswax in it that supposedly “fortifies you lashes”. Who knows? It might be true.
The bottom line: This really is a good mascara, but because of the difficulties with the application and the fact that the wand comes out of the tube with too much product, I’m still undecided as to whether I would repurchase this product. It is conceivable. Although I must say that for a drugstore mascara, it is pretty pricey. Hm.