The ELF mineral eyeshadow primer claims to have “ultimate staying power” to ”create longer-lasting, crease-proof eyeshadow” and “beautiful and vibrant color that lasts”. According to ELF it is “100% mineral based with no parabens, no preservatives and no chemical dyes”. Yay. Also contains Vitamins A, C, and E to “help prevent aging and moisturize the skin”. Comes in two colors, sheer (being reviewed) and blush.
This primer had a strange texture, almost like a little silicone-y, even though there isn’t silicone actually in it. It dries down to an almost powdery finish. It creates a very smooth surface on the lids though, and intensifies the color of eyeshadows a little weenie bit. It isn’t actually completely sheer, I felt it still had the tiniest bit of color- not enough to really be noticeable, but enough to work towards evening out the color of the lid. A nice little touch, I thought, and unexpected at that.
As for longevity… eh. It was better than the cult classic UDPP (you can read my review here, if you are interested to see what I thought), in my opinion, but still a bit lacking in the long-wear department. By the end of the school day (about 8 hours) my eyeshadow would most likely be creased. I do have very oily eyelids, so I really wasn’t expecting miracles.
To sum up:
I liked it better than the UDPP, but it still didn’t work for me. For those who like the UDPP, I think this would be a fabulous option and a great way to save what, $15? For those whose lids secrete oil at the rate that mine do, we’ll just have to keep looking, unfortunately.