These pencils promise “long lasting shocking color intensity” with an “ultra smooth and creamy formula” that is “waterproof, smudge-proof, sweat-proof, heat-proof, humidity-proof and scandal-proof “. The formula is the kind of gel-in-a-stick thing, longwearing and creamy like a gel, but in an easy-to-use format. These are often compared to the Urban Decay 24/7 eyeliners- I believe those were the original ones, but since then the market has exploded with this formula. I have three colors: Black, Taupe, and Nude. Honestly, I won’t go into color descriptions because the colors are very true to name. None of the colors I own have shimmer.
Ingredients: ISODODECANE, HYDROGENATED POLYCYCLOPENTADIENE, POLYETHYLENE, CYCLOPENTASILOXANE, PARAFFIN, POLYETHYLENE TEREPHTHALATE, PERFLUORONONYL DIMETHICONE, POLYBUTENE, SILICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, HYDROGENATED PALM KERNEL GLYCERIDES, HYDROGENATED PALM GLYCERIDES, TALC, STEARALKONIUM HECTORITE, POLYURETHANE-11, PROPYLENE CARBONATE, TIN OXIDE, BHT. [MAY CONTAIN/PEUT CONTENIR/+/-: MICA, IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), ALUMINUM POWDER (CI 77000), ULTRAMARINES (CI 77007), FD&C YELLOW NO. 5 ALUMINUM LAKE (CI 19140), CHROMIUM OXIDE GREENS (CI 77288), MANGANESE VIOLET (CI 77742), FERRIC AMMONIUM FERROCYANIDE (CI 77510), FERRIC FERROCYANIDE (CI 77510), CARMINE (CI 75470)].
For the most part, these eyeliners live up to their claims. All three colors are richly pigmented and creamy- they glide on really easily. They wear decently well as well- they stuck around more or less on my oily eyelids without primer for the better part of 7 hours. On the waterline perform well, but slightly less well. The black lasts almost throughout the day but the nude does not. I don’t typically use the taupe on my waterline.
I use all three in different ways. The black I would use to line my lower and upper waterlines. I think the gel formula lends itself to this kind of application better than a traditional eyeliner pencil does, but on me this still tends to drift below the lashline. I do not love making wings with this eyeliner- for me it is difficult to get a crisp line because the gel is too soft and doesn’t like to form sharp points. This is much better for smudgy top-lid eyeliner than crisp.
The taupe I use basically as a cream shadow: all over the lids, working from the base of the lashes and blending upwards, then underneath the lash line. For this purpose I love this eyeliner, the gel blends quite well and the color looks beautiful on- a subtle matte shade that defines the eyes but not so noticeably. This is one of my go-to colors in the fall, it works really well with the darker lips. This is also a rather unusual color to find in an eyeliner, so I really appreciate the fact that Rimmel has brought this out.
The nude eyeliner’s pretty much only job is to go on the lower water line to make the eyes look bigger. It works pretty well for this purpose, I like this a lot better than using a white eyeliner, which is the other option- the nude looks much more subtle. It can be hard finding a nude eyeliner pretty much anywhere; I know MAC had some limited edition ones several years back but they don’t tend to appear in permanent collections so much, and certainly not in the drugstore.
All in all, I think this is a pretty solid collection of eyeliners. The formula, for the most part, lives up to its claims: it is smooth and creamy, relatively long wearing, and very pigmented. I am also really impressed with the shade selection: it combines the staple black and brown with some fun colors (they have several blue shades, a silver, and a purple), with some shades like the nude and the taupe that are so versatile they should be staple everywhere, but aren’t. In a pinch, these can be used in lieu of eyeshadow primer. They will make blending much more difficult, but they will certainly makes shadows more vibrant and long-lasting. For their $4 price tag, I think these are a great alternative to the similar, more expensive varieties. For those in Europe that cannot find Rimmel, the formulation is very similar to the Astor Eye Artist Kajal, I showed this is a comparison post (here). Unfortunately the shade selection is smaller and does not contain the nude or the taupe, but they do have some other pretty colors plus the good black.
The one complaint I have as to claims is the scandal-proof claim. In the past few months that I have been wearing these eyeliners I have been caught in my affair with the senator’s wife and my diamond-smuggling enterprise was busted by a joint task force of the FBI and CIA. These eyeliners did absolutely nothing to help me. Rimmel really needs to get their shit together; when I get out of hiding I will be filing a false advertising suit. ;)